Film Poster Analysis/ The Conjuring

·       When I first looked at this poster the first thing I noticed was the scary looking tree (with no leaves which makes it look more scary) and the noose rope which is hanging down from the tree. This straight away tells me that this is a horror film.

·       Next I noticed the title was in a serif font which matches the genre because it’s sharp and pointy. If the font was more girly and round it wouldn’t fit in with the genre.

·       Just like the Insidious poster, this poster also tells us the makers of this film. They add this so if we have liked a film the makers have previously done, it will persuade us to go see another film they have made. 

·       The colours used in this poster are just like the other poster, mainly dark. They have also used a mist effect on the yard to make this “garden” look more mysterious.

·       Because the main image is a tree, this doesn’t really give us any clues to whom or what the villain is. But the noose rope does tell us that someone might be killed by being hanged in this garden. There also is a shadow which looks like a small child below the tree which is there to look like the shadow of the person who has been hung of the tree. But they have tricked the audience by only showing the shadow and not show us the real image, this makes the audience question what or who has been killed and why.  

·       The most text on this poster is the film information at the bottom of the page. This will tell us the film makers and actors. There is also the release date at the bottom of the page.