This horror film is very similar to the Insidious trailer in which they use the common codes and conventions of a horror film trailer. To start off this trailer we are shown the two film companies/makers which made the film. This is joined by some scary tension music in background which immediately tells us this film genre is horror. Then just like most horror film trailers, at the start we are given the story line and we are introduced to the main characters. Who in this film are called “Ed and Loraine Warren”. Then some happy/guitar music starts to play as we are told this is “biased on the true story of the Warrens”. Then just like the Insidious trailer and all horror film trailers, we get the part of the trailer where we are shown loads of fast clips of the scariest parts of the film. These clips are joined by fast scary music which usually has screaming sounds involved, to scare the audience.
Later on we then have text which pops up to excite the audience. For example in this trailer, we have: • “It’s not a haunting” • “It’s not a possession” • “But the truth” • “Will consume you” These are all used to scare the audience, and to leave the audience wanting more. Next we are told that it’s the same director as the films ‘Saw’ and ‘Insidious’ which is important for the audience to know because if they have seen and liked them films, it will interest them to go and watch it because they have liked the other films he/she has directed. Then more scary footage is shown and we get up to the stage of the trailer where it speeds up and the music gets louder to build up to a massive scare. Which then doesn’t come, the music goes quiet and the title and date release is shown. Then just like most horror film trailers, just when you think it’s over there is a big scare at the end. In conclusion these two trailers both use the key codes and conventions of a horror film trailer which makes them similar even though there two different films.
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